When developing the project concept, we primarily focused on the target audience and came to the conclusion that our main clients are girls who strive for the ideal, femininity and luxury, like Goddesses, " the authors of the project say. This inspired us to rethink ancient symbols.


The BB store has become a space where Goddesses descend to earth to charm and conquer the world. In the center of the hall there is a ceiling installation with amorphous mirror forms, which creates an atmosphere of unearthly origin. The theme of two worlds is emphasized by art\ — a stainless steel object that refracts space. We also transformed the traditional antique columns by making them out of soft felt to create a comfortable environment. The interior, filled with streamlined shapes and soft surfaces, reflects femininity in all its manifestations. We have carefully thought out the lighting and placement of mirrors so that every girl can always enjoy her reflection and feel like she is wearing the perfect dress